The Transmission Model:
The whole point and biggest challenge with the transmission model is to communicate the message effectively, meaning that the message must be interpreted by the receiver the way the sender meant it to be. However, the challenge lies within misrepresentation. We learned in class that "facts are subject to numerous interpretations," and different representations. The receiver might interpret the message differently than intended, or distractions going on around the receiver could affect, or possibly skew how they interpret what is trying to be conveyed.
The Cultural Model:
Human beings communicate through learned culture. Humans existing in a specific culture share meaning, and have a "common reality." They have a similiar idea/picture of reality which is also known as ideologies. Communication is near impossible without that shared reality.
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